Seattle — Dick’s Drive-In Restaurants announced today that the online customer poll on where to build the next Dick’s Drive-In will be available until Sunday, Sept. 19. The company is also extending the video contest for the restaurant expansion until Sept. 19.
As of Friday morning, over 96,000 had voted in the Dick’s online poll. Hackers infiltrated the poll last week adding over 100,000 extra votes. Safety measures were implemented and the duplicated votes removed.
“We have been humbled by the phenomenal response,” says Jim Spady, vice president of Dick’s Drive-In Restaurants and son of co-founder and namesake, Dick Spady. “We are excited to hear from our customers who are so passionate about Dick’s burgers and fries.”
The first Dick’s Drive-In was founded in 1954, expanding to 5 restaurants in Seattle until 1974 with the Queen Anne Dick’s. The new drive-in will be the first built in 36 years and will maintain the restaurant’s iconic 1950s look and architecture.
Details for the video contest include the following:
Theme: Let us know in 20 seconds why we should build a Dick’s in your neighborhood?
Keep it FUN, CLEAN and CREATIVE
Post your 20-second spot as a response to the following YouTube page: http://www.youtube.com/watch?v=es9Gk2x4F_Y
Deadline is Sunday, Sept. 19, 2010 by 5:00 p.m.
Top 3 videos will be posted on the Dick’s Drive-In Facebook page
Dick’s Drive-In prizes:
2nd place — $50 in Dick’s gift certificates, T-shirt
3rd place — $26 in Dick’s gift certificates, T-shirts
All winners will receive a signed Dick’s memory book from founder Dick Spady